Expert revenue operations and data analytics consulting for growth-stage SaaS companies.
We combine deep technical expertise with strategic business acumen to help Series A and B companies scale from $2M to $50M ARR.
A specialized team of revenue operations and data analytics experts dedicated to transforming how growth-stage companies operate.
RODA stands for Revenue Operations and Data Analysis - but in Portuguese, roda means wheel. We love that double meaning. A wheel keeps things moving, closes the loop, and only works when every part is aligned. That's exactly what we do for revenue teams.
We founded RODA because we're genuinely obsessed with making things run better. Not just tweaking processes, but rethinking them from the ground up: cleaning the data, connecting the systems, building the dashboards that actually tell you something useful. We get a real kick out of turning a messy CRM or a leaky funnel into a clean, efficient growth engine.
Based in Madrid and serving clients across the US, EMEA, and LATAM, we work with Series A and B SaaS companies that are ready to scale but need the operational backbone to do it sustainably. Over the years we've managed over €55M in revenue and helped dozens of teams go from "we think things are working" to "we know exactly what's working and why."
Our approach is hands-on and strategic in equal measure. We don't just implement tools and hand you a manual - we redesign processes, squeeze every insight out of your data, and build frameworks that align your entire revenue organization. If there's a smarter way to do something, we'll find it.
Our specialists bring deep hands-on experience across Salesforce, HubSpot, and CRM optimization - not just configuring tools, but rethinking the underlying processes that make them work. We're trained in Revenue Operations strategy, including the RevOps Maturity Framework and Revenue Engine Diagnostics, which gives us a structured way to diagnose where growth is being left on the table.
In practice, that's meant things like developing ICP criteria, building forecasting and pipeline cadences that actually get used, and managing the full sales operations function for high-growth SaaS companies navigating their most critical scaling phases.
We believe data should answer questions, not just fill dashboards. Our team works across SQL, Power BI, Excel, and Google Sheets, and we've built reporting systems that hold up at the executive level, including overseeing quality assurance for over £45M in digital revenues and creating strategic dashboards for senior leadership that drive real decisions.
As certified Data Analysts with specializations in SQL Server and Google Analytics, we bring both the technical depth and the business context to turn raw data into recommendations that actually move the needle. We've collaborated with global teams, delivered in agile environments, and made data accuracy and process efficiency a non-negotiable at every step.
Revenue doesn't live in one team, and neither do we. Our consultants have led initiatives across Sales, Marketing, Finance, and Customer Success, which means we understand the full picture and know how to get different functions working toward the same goals. We're particularly focused on breaking down the silos that slow companies down: aligning go-to-market motions with business performance, and building data workflows that make collaboration feel seamless rather than forced.
Our team has worked alongside teams from across the US, EMEA, and LATAM, bringing international perspective and cross-cultural insight to every engagement.
We exclusively serve Series A and B SaaS companies with $2M to $50M ARR, so we understand your unique challenges and growth stage.
Most projects are completed in 2 to 10 weeks with fixed pricing, clear deliverables, and transparent timelines.
Every recommendation is backed by analysis, metrics, and proven frameworks that drive measurable results.
Our team has worked with companies across the US, EMEA, and LATAM, bringing international best practices to every engagement.
Book a free 45-minute consultation to discuss your challenges and explore how we can help you scale efficiently.
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