About RODA Consulting

Expert revenue operations and data analytics consulting for growth-stage SaaS companies.

We combine deep technical expertise with strategic business acumen to help Series A and B companies scale from $2M to $50M ARR.

Who We Are

A specialized team of revenue operations and data analytics experts dedicated to transforming how growth-stage companies operate.

Our Story

RODA Consulting was founded with a clear mission: to help Series A and B SaaS companies build the revenue operations infrastructure they need to scale efficiently. Based in Madrid and serving clients across the US, EMEA, and LATAM, we've managed over €55M in revenue and helped dozens of companies optimize their go-to-market operations.

Our approach combines hands-on technical expertise with strategic thinking. We don't just implement tools. We redesign processes, clean data, build dashboards, and create frameworks that align your entire revenue organization.

What sets us apart is our depth of experience in both revenue operations and data analytics. Our team has worked at leading technology companies, managed complex CRM implementations, built sophisticated reporting systems, and driven strategic initiatives at the executive level.

Our Expertise

Revenue Operations Excellence

Our RevOps specialists have deep expertise in Salesforce administration, HubSpot implementation, and CRM optimization. We've completed advanced training in Revenue Operations strategy, including the RevOps Maturity Level Framework and Revenue Engine Diagnostics.

Our team has managed sales operations for high-growth SaaS companies, developed ICP criteria that reduced lead qualification time by over 50%, and established structured operating cadences for forecasting, pipeline management, and funnel analysis across commercial functions.

Data Analytics and Business Intelligence

Our data team brings extensive experience in SQL, Power BI, Excel, and Google Sheets. We've overseen quality assurance processes for over £45M in digital revenues, created strategic dashboards for senior leadership, and developed data-driven recommendations that uncover inefficiencies and drive growth.

We're certified Data Analysts with specializations in SQL Server and Google Analytics. Our team has worked on agile delivery projects, created comprehensive project documentation, and collaborated with global teams to ensure data accuracy and process efficiency.

Cross-Functional Leadership

Our consultants have led initiatives across Sales, Marketing, Finance, and Customer Success teams. We understand how to break down silos, align go-to-market motions with business performance, and create seamless data workflows that enhance collaboration across departments.

Why Choose RODA

Specialized Focus

We exclusively serve Series A and B SaaS companies with $2M to $50M ARR, so we understand your unique challenges and growth stage.

Fast Implementation

Most projects are completed in 2 to 10 weeks with fixed pricing, clear deliverables, and transparent timelines.

Data-Driven Approach

Every recommendation is backed by analysis, metrics, and proven frameworks that drive measurable results.

Global Experience

Our team has worked with companies across the US, EMEA, and LATAM, bringing international best practices to every engagement.

Ready to Transform Your Revenue Operations?

Book a free 45-minute consultation to discuss your challenges and explore how we can help you scale efficiently.

Schedule Discovery Call